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Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish! Fitted with textured claws, the Berkley Powerbait Meaty Chunk mimics the natural movements and appearance of a live crawdad. It is also fitted with a beefed up body section that adds bulk to your jig and increases durability.